Welcome to issue #15 of our recently launched Q&A series, Startup Spotlight.

This series is all about diving into the world-class technological innovation conducted by exciting UK startups. Getting to grips with the technology, the mission, and even the stories behind them.

In each edition, we sit down with a different startup founder, leader, or operator in an easily digestible conversational style Q&A format.

Today we sat down with the CEO of White Label Loyalty, Achille Traore, to talk us through his 'enterprise loyalty platform'.


  • 😀 How White Label Loyalty use technology to help businesses keep their customers happy
  • Why rewarding all customer interaction matters
  • 🌎 From Yorkshire to worldwide – the future is bright for White Label Loyalty

There’s nothing quite like receiving a discount code from your favourite brand, just as you were about to make a purchase. Gaining VIP access to a sale you’ve waited months for, or, getting an unexpected freebie from your favourite food-chain – it makes you love them even more, doesn’t it?

But let’s be real, none of this is a coincidence.

White Label Loyalty has transformed the customer loyalty and engagement space.

They have become the experts in influencing customer behaviour.

Understanding your customers is paramount, but forming an emotional connection with them is nothing short of powerful. Through their flexible, cloud-based loyalty platform, White Label Loyalty enables businesses to reward their customers at all stages of interaction.

Their tech is easily-integrated and personalised – because in this game, one size definitely doesn’t fit all. In fact... around 75% of loyalty programs fail!

So, what makes White Label Loyalty unique? How are they scaling their business?

And, what’s next for them?

We got the inside info from the man himself. Here we go.👇

What is the mission of your company?

75% of loyalty programs fail and our mission at White Label Loyalty is to solve this problem. We are on our way to becoming a household name in digital loyalty, whilst offering clients the most flexible loyalty and engagement platform on the market. 

How are you using technology to help solve that problem? 

Our unique technology solves this problem using the power of big data, artificial intelligence, and machine learning to understand, predict and influence customer behaviour. For example, we are moving into a cookieless future and this is a threat to many companies who need insightful customer data. White Label Loyalty’s first-party data approach gives brands an opportunity to build deeper relationships with their customers and harness the power of artificial intelligence to find insights. 

What's your unique selling point?

Our event-based loyalty engine is uniquely built to be able to reward any kind of customer interaction right out of the box. Moving away from traditional loyalty programs that only reward transactions, event-based technology allows you to drive any kind of behaviour you want to see. Furthermore, this level of flexibility means that loyalty logic can easily change with a business's strategy. 

What have been the greatest challenges to date?

As our platform is so flexible and can cater to any use case in any industry, the challenge is whether we should focus on particular verticals to scale faster. At the same time, we want to help as many businesses as possible to get a closer relationship with and a deeper understanding of their customer base. 

What major milestones have you achieved, and what's next!?

We have successfully achieved product market fit by identifying our target customers and offering them the perfect solution to the existing problems we see in the loyalty and engagement space.  Our enterprise-ready infrastructure is also able to work with high compliance and security-conscious businesses like banks and blue chip companies. We are now looking forward to expanding internationally and serving global clients across the Middle East and North America. From Yorkshire, to the world!

Thanks, Achille!

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